TORONTO, ON – September 30, 2025 – The 2025 Brandon Hall Group™ HCM Excellence Awards® recognizes best practices for initiatives in Learning and Development, Talent Management, Leadership Development, Talent Acquisition, Human Resources, Sales Performance, Diversity, Equity & Inclusion, and the Future of Work.
goeasy Ltd., one of Canada's leading consumer lenders focused on delivering a full suite of financial services to Canadians with near to non-prime credit scores, won two coveted Brandon Hall Group™ Gold awards for excellence in the Best Learning in the Flow of Work and Best Use of AI for Business Impact categories for their innovative career conversations component of their Manager Essentials program.
You can view the complete list of winners here: https://excellenceawards.brandonhall.com/winners/
goeasy's Manager Essentials program was designed to give new managers the foundational skills needed to step into their roles successfully. The 72-day on-the-job component, developed in partnership with Flint Learning Solutions, delivered AI-personalized, bite-sized activities focused on building career conversation skills—like asking open-ended questions, giving clear feedback, and connecting employees with growth opportunities.
The program achieved strong results, with 54.5% of managers showing measurable improvement in career conversation behaviors. Key gains included better preparation, increased perceived value of career conversations, stronger connections for employee development, and successful talent growth outcomes.
“This recognition validates our approach—when managers effectively guide career growth, we strengthen engagement, retention, and our ability to serve Canadians who rely on us,” said Kim Ellis, VP of Leadership Development & Culture.
"We're proud of our partnership with goeasy, helping them create an award-winning approach to on-the-job training that directly supported their business goals around talent retention,” said James Glover, CEO of Flint Learning Solutions."goeasy integrated Flint's on-the-job activities into their Manager Essentials program to enhance their managers' career conversation skills directly in the flow of work, without disrupting daily operations. The result was measurable behaviour change in their managers, supporting stronger talent retention in less than 3 months and proving the value of their commitment to innovative training approaches to achieve business goals."
About the Brandon Hall Group Excellence Awards
"This year's Excellence Award winners exemplify the transformative power of strategic human capital management. Through their innovative approaches to talent development and employee engagement, these organizations have not only achieved remarkable business outcomes but have also redefined what it means to create truly people-centric workplaces. Our comprehensive evaluation process has identified these programs as benchmarks for organizational excellence and innovation," said Brandon Hall Group Chief Operating Officer Rachel Cooke, HCM Excellence Awards® program leader.
Entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts, and executives based on these criteria:
● Alignment to their business need and environment.
● Program design, functionality and delivery.
● Adoption, integration, user experience, innovation and creativity.
● Overall effectiveness, impact, and measurable benefits.
"The 2025 Excellence Award recipients represent the pinnacle of achievement in human capital management. What sets this year's winners apart is their bold embrace of emerging technologies and their commitment to creating meaningful employee experiences that drive tangible business results. These organizations have demonstrated that when you invest in your people with purpose and innovation, the impact resonates throughout the entire enterprise, creating sustainable competitive advantages in today's dynamic business landscape," said Brandon Hall Group™ Chief Executive Officer Mike Cooke.
About goeasy
goeasy Ltd. is a Canadian company, headquartered in Mississauga, Ontario, that provides non-prime leasing and lending services through its easyhome, easyfinancial and LendCare brands. Supported by over 2,600 employees, the Company offers a wide variety of financial products and services including unsecured and secured instalment loans, merchant financing through a variety of verticals and lease-to-own merchandise. Customers can transact seamlessly through an omni-channel model that includes online and mobile platforms, over 400 locations across Canada, and point-of-sale financing offered in the retail, powersports, automotive, home improvement and healthcare verticals, through approximately 11,200 merchant partners across Canada. Throughout the Company's history, it has acquired and organically served approximately 1.6 million Canadians and originated over $17.5 billion in loans.
Accredited by the Better Business Bureau, goeasy is the proud recipient of several awards in recognition of its exceptional culture and continued business growth including inclusion in TIME Magazine's inaugural list of Canada's Best Companies, 2024 Best Workplaces™ in Financial Services & Insurance, Waterstone Canada's Most Admired Corporate Cultures, ranking on the 2022 Report on Business Women Lead Here executive gender diversity benchmark, placing on the 2024 Report on Business ranking of Canada's Top Growing Companies, ranking on the TSX30, Greater Toronto Top Employers Award and has been certified as a Great Place to Work®. The Company is represented by a diverse group of team members from over 90 nationalities who believe strongly in giving back to communities in which it operates. To date, goeasy has raised and donated over $6.5 million to support its long-standing partnerships with BGC Canada and many other local charities.
goeasy Ltd.'s. common shares are listed on the TSX under the trading symbol "GSY". goeasy is rated BB- with a stable trend from S&P and Ba3 with a stable trend from Moody's.
For more information about goeasy and our business units, visit www.goeasy.com, www.easyfinancial.com, www.lendcare.ca, www.easyhome.ca.
About Flint Learning Solutions
Flint Learning Solutions transforms how organizations develop on-the-job behaviors through AI-personalized, bite-sized activities that integrate seamlessly into daily work. Flint’s solution delivers measurable behavior change through on-the-job practice, enhancing existing training programs. Flint's AI and machine learning help deliver activities tailored to each person's role, skillset, and experience level. Flint helps talent leaders prove the ROI of their development initiatives through documented behavior change and measurable business impact. For more information, visit www.flintls.com.