TORONTO, ON – September 11, 2025 – The 2025 Brandon Hall Group™ HCM Excellence Awards® recognizes best practices for initiatives in Learning and Development, Talent Management, Leadership Development, Talent Acquisition, Human Resources, Sales Performance, Diversity, Equity & Inclusion, and the Future of Work.
PrimeFlight Aviation Services, a leading provider of ground handling, aircraft appearance, and terminal services to major airlines and airports, won four coveted Brandon Hall Group™ Gold awards for excellence in the Best Learning in the Flow of Work, Best Results of a Learning Program, Best Learning Measurement, and Best Use of AI for Business Impact categories.
PrimeFlight Aviation Services won the Gold awards on August 14, 2025. You can view the complete list of winners here: https://excellenceawards.brandonhall.com/winners/.
Revolutionizing Operational Efficiency in High-Pressure Environments
PrimeFlight partnered with Flint Learning Solutions to address critical operational challenges that threatened efficiency across their multi-airport operations. The company identified time management as a key skill gap affecting productivity in their fast-paced environment, where delays can cascade into significant operational issues across the entire airport system.
The 94-day initiative utilized the Eisenhower Matrix framework and delivered AI-personalized, bite-sized activities to over 2,500 users across multiple locations. Rather than pulling employees away from critical operations for traditional classroom training, the program embedded learning directly into daily workflows through practical activities that could be completed in less than one minute of "seat time."
The program delivered exceptional results with statistically significant behavior change. Among learners with growth potential, 60.3% demonstrated measurable improvement with an improvement ratio of 4.1x—meaning improvements were four times more common than performance declines. The initiative achieved remarkable engagement, with 33,992 activities completed since implementation began. Participants documented tangible workplace improvements, including enhanced delegation practices, better task prioritization, more effective interruption management, and improved operational coordination that maximized team productivity.
Jon Jackson, Vice President, Safety & Training, said:
- "The time management challenges we identified across our multi-airport operations were impacting our ability to deliver the safety, quality, and customer experience that airlines and passengers depend on."
- "This Brandon Hall Group recognition highlights how we successfully addressed these operational challenges through innovative on-the-job training that reached over 2,500 team members without taking them away from critical tasks."
- "Seeing our teams document tangible improvements in delegation, task prioritization, and operational coordination proves that this training approach delivers real value for aviation services."
James Glover, CEO of Flint Learning Solutions, said:
- "We're proud of our partnership with PrimeFlight, helping them create an award winning approach to on-the-job training that directly supports their business goals of safety, quality, and positive customer experience."
- "For these award-winning initiatives, Flint supported PrimeFlight's operational teams, developing critical time management skills in the flow of work, with measurable behaviour change.”
- “PrimeFlight's leadership in embracing innovative training approaches demonstrates their commitment to training that drives measurable business impact in aviation services."
About the Brandon Hall Group Excellence Awards
"This year's Excellence Award winners exemplify the transformative power of strategic human capital management. Through their innovative approaches to talent development and employee engagement, these organizations have not only achieved remarkable business outcomes but have also redefined what it means to create truly people-centric workplaces. Our comprehensive evaluation process has identified these programs as benchmarks for organizational excellence and innovation," said Brandon Hall Group Chief Operating Officer Rachel Cooke, HCM Excellence Awards® program leader.
Entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts, and executives based on these criteria:
- Alignment to their business need and environment.
- Program design, functionality and delivery.
- Adoption, integration, user experience, innovation and creativity.
- Overall effectiveness, impact, and measurable benefits.
"The 2025 Excellence Award recipients represent the pinnacle of achievement in human capital management. What sets this year's winners apart is their bold embrace of emerging technologies and their commitment to creating meaningful employee experiences that drive tangible business results. These organizations have demonstrated that when you invest in your people with purpose and innovation, the impact resonates throughout the entire enterprise, creating sustainable competitive advantages in today's dynamic business landscape," said Brandon Hall Group™ Chief Executive Officer Mike Cooke.
About PrimeFlight Aviation Services
Headquartered in Sugar Land, Texas, PrimeFlight Aviation Services provides major airlines and airports with GSE maintenance, ground handling services, aircraft services, into-plane fueling, deicing, aviation cleaning supplies, and terminal services, as well as general aviation aircraft cleaning and support services, across a global footprint. PrimeFlight is a portfolio company of The Sterling Group and Capitol Meridian Partners. For more information, visit www.primeflight.com.
About Flint Learning Solutions
Flint Learning Solutions transforms how organizations develop on-the-job behaviors through AI-personalized, bite-sized activities that integrate seamlessly into daily work. Our solution delivers measurable behavior change through on-the-job practice, enhancing existing training programs. Flint's AI and machine learning help deliver activities tailored to each person's role, skillset, and experience level. Flint helps talent leaders prove the ROI of their development initiatives through documented behavior change and measurable business impact. For more information, visit www.flintls.com.